gogoBaby Inc. is a baby equipment rental agency that specializes in renting award
winning baby equipment. Our target market is tourists and people returning to
Toronto to visit friends and family. gogoBaby was developed by a woman, a mom,
a daughter and a friend with all of those support systems in place it has soared.
Designed around the idea of a work at home parent, gogoBaby has experienced
growth at an astounding rate. Now in its second year, sales are doubling and
continuing to climb, becoming one of the most wrote about, talked about and used
baby equipment rental companies in Canada.
This is where you come in as part of the we in gogoBaby. Franchisees will receive
professional training, manuals, on call conferences and an overall marketing
strategy to develop your business over time. Franchisees are given the knowledge
and support to aid them in their growth and success.
Owning your own business can give you a sense of pride while continuing to have
the flexibility of a stay at home parent. gogoBaby enables the owner to have a
flexible schedule in order to achieve balance at home and at work.
With a head office supporting you and aiding in your success you will never feel
alone or unsure of your next steps. gogoBaby's head office will work as a guide to
lead you in your journey towards success.
Franchising is "a system for expanding and distributing goods and services- and an
opportunity to operate a business under a recognized brand name." This quote is
basically the technical term for franchising. But the next quote is more of an
emotional definition for franchising which I really like as well:
The franchise relationship is grounded in a sacred trust and mutual
respect between franchisees and franchisors. Each has a mission-
critical job to do; each greatly impacts the other... franchisees and
franchisors completely depend on each other to execute their jobs
well to ensure mutual survival. Street Smart Franchising, Mathews,
Debolt and Percival, 2006.
Franchising has grown in popularity and continues to grow into the millennium. This
is due in part to the impressive success rate of owning a franchised business as well as
the increased desire to start a business with a successful track record and
a proven business structure.
Why do people invest in franchising?
- More work flexibility in their day
- More control and responsibility
- More work-life balance
- Greater personal challenge
- Giving back to the community
- Financial gain
Advantages of owning a franchise:
- Market research is done for you
- Start up time is dramatically decreased
- Use of a proven business structure
- Support with sales, marketing and advertising
- National Branding
- Motivational and inspirational support
- Whole sale prices for equipment
- Website is purchased and designed for you
- Increase in website presence/traffic by having one corporate website
- Increase in advertising budget
- Use of logos, trademarks and templates
- National Publicity Campaigns are done by head office
- Increased profitability
Becoming a gogoBaby Franchise will allow you to kick start your business from the
day you open "your doors". You will have very little research, your inventory and
marketing plan is done for you and all you'll need is the energy and the motivation
to succeed.
The head office has not only done all of the research and inventory planning but
it has a start-up list of clients ready and waiting. gogoBaby's current success is set
for you to embrace and build on.
Additional Benefits to joining gogoBaby Inc.
- Brand recognition across Canada
- Contact Lists
- Increased Publicity
- Large combined advertising budget
- Use of logos, trademarks, slogans
- Use of print material and templates
- Established website presence
- Support with marketing, advertising, print materials
- Professional support
Our ideal candidate is someone who is motivated, with a drive to
succeed and it helps to love baby equipment too. These are additional
qualifications of the ideal person for a gogoBaby Franchise"
- Self-sufficient
- Motivated/driven
- Interested in baby stuff
- Business minded
- Passionate about people and sales
- Very socially acute
- Can financially sustain their lifestyle while their business is developing in the first year
- Looking for a flexible career
- Has supportive family members
- Team player
- Able to be a leader and a follower at times
The following books will help jump start your knowledge of franchising. They have
good tips and financial advice. The last two on the list are personally motivating
and take a good look at risk and challenges.
- Franchising in Canada by Micheal Coltman
- Street Smart Advertising by Joe Mathews, Don DeBolt and Deb Percival
- The Tipping Point by Malcolm Gladwell
- Who moved my cheese? by Spencer Johnson
